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| In tight markets with competitive format battles and music cross-over, stations must lay claim to their market share and plant a flag. The My Station campaign works because it comes right out and aggressively positions a station between two less desirable alternatives, but in a light-hearted, fun way. |
| Any questions please contact Matt Whitmer |
NEW YORK
| The new Fresh 102.7 in New York gains 24% 12+ numbers on WLTW through the Winter and Spring 2007 books. The updated versions of the My Station campaign are still cutting through! |
Fresh A |
Fresh B |
Fresh C |
Fresh D |
FRESH FALL 2007 |
FRESH FALL 2007 |
CHICAGO
| The new Fresh in Chicago creates a wedge for itself between Lite AC and the Top 40 using the My Station campaign this fall. |
Chicago Fresh Launch |
Chicago Fresh Launch |
ORIGINAL MY STATION SPOTS
| The original My Station campaign using different talent allows stations to wedge between sleepy AC and Hard Rock or any formats you choose. |
My Station - Soft AC and Doo Wop |
My Station - Soft AC and Rock |