The April edition of local Seattle business publication, Marketing, had a write up about the TV spot that KMPS ran this past winter - read the excerpt below.
Have you seen the unique KMPS-FM 94.1 television spots? Program Director Becky Brenner said, “They were created by IQ Television in Atlanta using a technique known as rotoscoping, where graphics and intergrated into the musician’s already-excisting music video. We haven’t done any mass marketing for four or five years and wanted to remind people that there still is a dominant country station out there.” Brenner also said, “the existence of two new country staions, Entercom’s KKWF and Clear Channel’s KNBQ, provided impetus for the campaign.
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