Just because you buy 30 seconds doesn’t mean you’ll have an impact. You have to do something remarkable with it
With major cable and satellite companies manufacturing their own DVRs that come with service, it’s hard for consumers to justify the extra equipment cost and monthly fee to use TiVo. I say TiVo will lead the IPTV space and convince consumers and advertisers they’re the real deal. worth it.
This Business Week post from blog author David Kelly outlines some interesting findings about TV ad penetration.